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Archive for September, 2016

Board Members as Ambassadors-in-Chief Part 2: Your Image Vision

September 21, 2016 0 Comments

Diverse People in Meeting With Speech BubblesThe September 9 article at this blog, “Making Sure Your Board Members Succeed as Ambassadors-in-Chief,” points out that establishing a board standing committee responsible for overseeing external/stakeholder relations is one of the most important steps your authority can take to ensure that board members succeed as ambassadors.  And one of the critical functions of your board’s external/stakeholder relations committee is to oversee updating what I call your authority’s “Image Vision,” which provides the framework for identifying issues related to your authority’s image in the community and for fashioning image building strategies to address the issues.

The Image Vision is an … Read the rest

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Making Sure Your Board Members Succeed as Ambassadors-in-Chief

September 9, 2016 0 Comments
         Doug Eadie

         Doug Eadie

“What do you think about getting my board members more actively involved in our public relations efforts?”  My response to the transit CEO who’d asked this question during a recent coaching session was an unequivocal “Yes!”  The subject is really close to my heart, since over the course of my 30 years of work with public transit CEOs and their boards I’ve seen many transit authorities fail to capitalize on their boards as a powerful asset in the external/stakeholder relations arena, leaving them terribly vulnerable when asking taxpayers for increased financial support.  Let’s be honest.  Public transit systems … Read the rest

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