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Tag: board engagement in image building

Getting Your Board Involved in Image Building

February 10, 2015 0 Comments

Josh Barro’s article in the February 10 issue of the New York Times, “To Save on Rail Lines, Market the Bus Line,” makes a point that many if not most of us would agree with:  that, to quote from a 2009 FTA report, “Bus-based transit in the United States suffers from an image problem.”  Josh makes another point that many of us might not agree with:  “Transit agencies are spending millions of dollars on new rail infrastructure that is no faster than existing bus service, simply because riders perceive a train as better than a bus.”  While Josh’s second point … Read the rest

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