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Tag: CEO mission statements

Craft Your Own CEO Mission Statement

January 8, 2015 2 Comments
Craft Your Own CEO Mission Statement


An article in the January 6 issue of the New York Times, “In With the New Mission Statement,” opens with this bit of advice:  “Forget the New Year’s resolution.  This year, try creating a personal mission statement instead.”  The basic point of the piece is that resolutions at the onset of a new year might be well-intended but tend to be unsustainable as the weeks pass in the face of inevitable demands and pressures, basically because they are too shallow.  Instead, a more fundamental statement of intended impacts based on core values is needed – in other words, a … Read the rest

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