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Tag: transit board involvement in external relations

Making Sure Your Board Members Succeed as Ambassadors-in-Chief

September 9, 2016 0 Comments

“What do you think about getting my board members more actively involved in our public relations efforts?”  My response to the transit CEO who’d asked this question during a recent coaching session was an unequivocal “Yes!”  The subject is really close to my heart, since over the course of my 30 years of work with public transit CEOs and their boards I’ve seen many transit authorities fail to capitalize on their boards as a powerful asset in the external/stakeholder relations arena, leaving them terribly vulnerable when asking taxpayers for increased financial support.  Let’s be honest.  Public transit systems – unlike … Read the rest

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