Tag: nonprofit strategic planning
Taking Re-Branding Up a Big Notch: Karen Philbrick on the MTI Experience
I wasn’t initially blown away by enthusiasm when Karen Philbrick, Executive Director of the Mineta Transportation Institute, suggested that we record a podcast for this blog focusing on MIT’s re-branding initiative. What came immediately to mind were the many re-branding efforts I’d observed over the years that involved essentially cosmetic touch-ups. I was reminded of the most recent egregious example: a local economic and community development corporation whose light – the board and chief executive had concluded – was well hidden by the proverbial bushel: its role unclear and its achievements unrecognized. Unfortunately, they chose a cheap and easy solution … Read the rest
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