Subscribe via RSS Feed
Subscribe to receive regular blog updates

Tag: nonprofit strategic planning

Taking Re-Branding Up a Big Notch: Karen Philbrick on the MTI Experience

March 20, 2018 0 Comments

I wasn’t initially blown away by enthusiasm when Karen Philbrick, Executive Director of the Mineta Transportation Institute, suggested that we record a podcast for this blog focusing on MIT’s re-branding initiative.  What came immediately to mind were the many re-branding efforts I’d observed over the years that involved essentially cosmetic touch-ups.  I was reminded of the most recent egregious example:  a local economic and community development corporation whose light – the board and chief executive had concluded – was well hidden by the proverbial bushel:  its role unclear and its achievements unrecognized.  Unfortunately, they chose a cheap and easy solution … Read the rest

Continue Reading »